Whether the end purpose is a logo, packaging, marketing program, environmental wayfinding system, promotion piece, consumer magazine or a book, we believe that the most effective design has a narrative thread. It communicates rather than decorates. It promotes understanding of a subject or philosophy. It makes the complex simple; the opaque, transparent; the unstructured, concrete; the obtuse, accessible; the ordinary, beautiful, and, ultimately, the message memorable. Narrative design is a way to help our clients tell the story of who they are and what they value and do so in a way that holds the viewers’ interest and makes them care.